DervalResearch established a link between our perception of taste and our job and hobbies. Prof. Diana Derval, President and Research Director, reveals: “We know that nurses and rugbymen are more likely to be non-tasters – that means they host fewer taste buds on their tongue and can therefore eat or drink almost anything: bitter,spicy, very sweet food – whereas Entrepeneurs and ballerinas will be super-taster and therefore more picky with food”.
Prof. Diana Derval, expert in cognitive marketing, adds “Our perception, skills and physical traits are greatly determined by our hormones while we are still a fetus. Based on this Hormonal Fingerprint, we can predict for instance the preferred food/beverages, colors and shapes of an individual, as well as his perfect matching job, hobby or even partner.”
This scientific research conducted between november 2008 and january 2009 on 500 people from over 25 countries offers endless opportunities in the field of new product development and commercialization. Vidya Sagar Gannamani, Category Leader, Beverage Appliances at Philips, shares: “We discovered and experienced with Prof. Diana Derval the Hormonal Fingerprint. This remarkable biological fact explains why our perception of taste is at the same time unique and predictable”
Learn more about the Hormonal Fingerprint in this 6mn video clip, produced in partnership with COPUS 2009 Year of Science (Coalition for the Public Understanding of Science) and NEMO Science Center.
Hormonal Fingerprint 